//Nordica: Shedding Light on Customizing Ski Boots

Nordica: Shedding Light on Customizing Ski Boots

Since its 2004 introduction, Nordica has sold over 1 million pairs of its vaunted SpeedMachine boots. Combining top tier performance with all-day comfort, the SpeedMachine has since become the ‘go to’ boot for expert and advancing skiers who demand everything from their gear.

This year, the SpeedMachine is back, only Nordica has made it lighter, comfier and, ultimately, better than ever.

Nordica’s all-new Speedmachine® is changing the way skiers think about ski boot performance and comfort, thanks to its roomy 100mm last and revolutionary Tri-Fit® Customization system. Now, your ski boot liner, shell and hardware can be customized more quickly, safely and precisely than ever.

All hardware components are screwed in placed, so they can be easily removed, repaired, replaced or resized using an ordinary screwdriver and spanner. The patented cork-fit liner, which naturally conforms to your foot’s exact shape, can also be heated to accommodate especially hard-to-fit feet on the spot.

But most remarkable of all is Nordica’s Infrared® Shell Customization Technology. Using infrared light and a suction cup system, boot fitters can now heat and reshape the shell to match the exact contours of your foot in as little as ten minutes, including cool-down time.

Unlike conventional heating systems that heat only one side of the shell and risk melting it, “infrared works like a microwave,” says Nordica Production Manager, Alberto Contento. “Because the heat is evenly distributed across the internal and external boot walls, the shell material can be perfectly modified without incurring the ‘plastic return’ that boot fitters must consider when using traditional heaters.” Plus there’s no risk of accidently damaging the boot or harming the boot fitter or the skier being fitted.

Adds Alberto, “Although this technology was first developed by Sidas/Conformable for fitting World Cup plug boots, Giorgio Grandin, Nordica Innovation Manager was tasked with making it safe, easy and foolproof for ski shop use.” Remarkably fast, clean and efficient, Nordica’s Infrared Technology is only available on Nordica  Speedmachine ski boots for men and women.

More on the Nordica SpeedMachine

Since its 2004 introduction, Nordica has sold over 1 million pairs of its vaunted SpeedMachine boots. Combining top tier performance with all-day comfort, the SpeedMachine has since become the ‘go to’ boot for expert and advancing skiers who demand everything from their gear.

This year, the SpeedMachine is back, only Nordica has made it lighter, comfier and, ultimately, better than ever.

WAY LESS WEIGHT

Says Nordica Production Manager, Alberto Contento, “a new size 26.5 (mondopoint) Speedmachine weighs 500 grams less than previous models.” That’s a net weight savings of one kilogram (or 2.2 pounds) per pair with zero compromise in on-snow performance. The key, says Alberto, “is the boot’s tri-force construction that increases the transmission of skiing forces while maintaining the light structure.” A Nordica power driver boosts energy transmission and steering power between the skier, the liner and the upper shell. Also new is an integrated weather-shield that prevents leaking, even while carving on man-made snow.

3-WAYS TO A CUSTOM FIT

Equally impressive is the SpeedMachine’s 100% customizable Tri-Fit system. Deep inside, pre-moulded cork liners can be oven-heated to achieve a perfect custom fit. The Speedmachine’s Tri-Force PU shells can be just as easily and safely custom-fitted.

But instead of using potentially damaging, conventional heat sources, shells can be precisely heated and reshaped where and when it’s needed using Nordica’s infra-red light technology. All buckles, bails and hardware can be removed and replaced with a simple screwdriver.

The new Nordica SpeedMachine comes in eight different flexes, from 130 down to 85 for both women and men. This bears repeating, the new Nordica SpeedMachine really is lighter, comfier and better than ever.

By | 2017-08-03T13:58:14+00:00 August 3rd, 2017|New Stuff|Comments Off on Nordica: Shedding Light on Customizing Ski Boots

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